Walmart's exemplary immersive space, VR-flight fitness machine, and much more stuff that makes you say "wow!"


Liked by Immersives

Hi everyone!
Walmart's exemplary immersive space, VR-flight fitness machine, and much more stuff that makes you say "wow!" in this Wednesday's Liked by Immersives, a weekly bulletin curated by your international Immersive team.

Project Interactive Cube by Lumina Motion for Walmart Chile

What it is An immersive space for Walmart’s prospective employees. 

Why we like it This cube is quite a comprehensive guide to an ideal immersive space: 4 projection walls, projection mapping on the table, and a gamified quiz for visitors using tablets. 


Project Icaros

What it is A VR flight fitness machine

Why we like it Icaros makes you fit while you’re flying. Sounds like a dream, but it’s a true German engineering. Hop on, put on a VR headset with a fun air-checkpoints game, and start planking to get fit.

Project Volex Voguez Voyagez by Random Studio for Louis Vuitton

What it is An interactive brand experience

Why we like it Less is more: just an on-screen shiny airplane controlled by a visitor’s position in the room, flying through different locations above wonderful clouds. However, it feels exactly like Louis Vuitton: luxury, wanderlust, far-away destinations.

Project OccultUs by ECAL/Simon de Diesbach

What it is A sensory VR experience

Why we like it Two weeks ago we wrote about a research dedicated to hacking human spatial sense in order to create larger VR spaces. This experience uses another hack. While demonstrating several rooms with different virtual kinetic objects in the digital VR content, it created sound using very analogue methods of foley artists. We believe, in such mix of digital and analogue is the key to the great experience marketing of the future.

Project An Instrument for the Sonification of Everyday Things by Dennis P Paul

What it is A digital musical instrument.

Why we like it The idea of putting an object on skewers, scanning its surface with a laser ranging device, and then making music out of it fascinates us. This might sound quite crazy, but the author managed to make some fat loops out of a piece of carton, a Lego abstraction and a cardboard box.

That’s it for this week. Feel free to contact your Immersives with any questions and comments.
Please do contact us in case you’re so inspired that you’re ready to send a project from this bulletin as a reference or a proposal to your client. We are happy to consult you on feasibility and implementation details beforehand.
Have a nice day!