A retail Candy Land, a clock made of clocks, a million lights installation, and even more wow-grade stuff


Liked by Immersives 

A retail Candy Land, a clock made of clocks, a million lights installation, and even more wow-grade stuff in today's issue of Liked by Immersives, a weekly bulletin curated with love by your Immersive team. Please enjoy.

Project Candytopia
What it is An immersive experience blending art and retail.
Why we like it While some retailers try to add some experiential flair to their spaces, others just go big and wild. Macerich, a real estate company that operates Santa Monica Place, a large shopping centre, partnered with a celebrity candy stylist Jackie Sorkin to create a 1600 square foot art/retail space called Candytopia. Crazy candy-themed environments, interactive installations, wild treats including flying unicorn pigs and a marshmallow tsunami, and of course multiple selfie opportunities — everything to lure customers in. These themed, multifaceted experiences are already a trend, with 29rooms and Dream Machine being other examples.

Project A million times by Humans since 1982 for Changi Airport
What it is A new addition to the airport’s vast kinetic art collection.
Why we like it Changi Airport is magnificent. It’s large, beautiful, comfortable, and full of wonders. It can also double as a kinetic and interactive art museum, with multiple pieces on display and Kinetic Rain by Art+Com being already classics. The port’s latest addition is a piece called A Million Times. It’s a giant airport clock with a screen that’s both wondrous and narrative. It consists of dozens of smaller clocks, with their hands being pixels. By the way, did you know the airport’s web site has a special sub-section, “Interactive Art”? Now you know why: for them, it’s a thing.

Project Air Reinvented by State Interactive for Nike
What it is A simple magic installation.
Why we like it While admiring complex environments and sophisticated shows, we really love simple, straightforward ideas that just get you. Like this installation for Nike’s iconic model, Air Max. It’s just a real sneaker floating in mid-air inside the store. Nothing says  “air” better. As simple as that.

Project Trace ARCs by University of Florida
What it is A critical approach to reality
Why we like it Augmented reality is here to stay, and every day we discover new ways to use it. This project is created by the research students of University of Florida’s English Department (unexpected nerdiness!) and approaches augmented reality as a perfect environment for criticism. Instead of writing tons of text, authors create AR apps that audience can take to objects of their reviews. This approach already made the news with a scandal at the local Seaworld. The park obviously did not like the review and had the criticism app taken down.

Project Light Leaks by Kyle McDonald and Jonas Jongejan
What it is A million lights installation.
Why we like it An array of mirror balls reflects light from multiple projectors creating reflections and patterns all around the room. Why use projectors? Because the creative duo meticulously mapped all the small mirrors so that they could shine light at exactly those points in the space where they wish, creating wonderful patterns and fantastic images.