A shop where you can't buy anything, an unexpected return of skeuomorphism, an environmental experience, and much more wondrous stuff


Liked by Immersives 

A shop where you can't buy anything, an unexpected return of skeuomorphism, an environmental experience, and much more wondrous stuff in today's issue of Liked by Immersives, a weekly bulletin curated with love by your Immersive team. Please enjoy.

Project Popup with a Purpose by Brandless
What it is A grocery store where you can’t buy anything.
Why we like it When the “retail as experience” trend is carried to its apogee, comes a shop where nothing can be bought. Despite of how hilarious this may sound, on the second thought this actually makes sense. Especially when an online retailer needs to get more people experience its products, and there is no need to develop a costly physical retail infrastructure. So Brandless, “the Procter & Gamble of millennials” as it calls itself, will soon open its first physical popup location in LA to feature a “three-dimensional experience of the values of what Brandless is really about”.

Project Hey Google Diorama by VT Production for Google
What it is The return of skeuomorphism in a shape of a cute little diorama.
Why we like it Remember the blessed times of Steve Jobs’ skeuomorphism in iOS (that is, retaining ornamental design cues from objects that are inherent to the original)? When the contacts app icon looked like a rolodex, and the calendar like, well, a calendar? And how the physical and the digital worlds got separated with the introduction of flat design ideology? Now it’s time for skeuomorphism to fight back. And by “back” we mean this little diorama where physical objects look like they are taken from inside the Google's Android OS.

Project Pollution Pods by Michael Pinsky
What it is An environmental experience.
Why we like it Remember that instant feeling of travel, when you step out of an airliner and take the first deep breath of the far-away destination? You can have the same feeling in these five domes sitting on top of serene Norwegian seaside. Inside those domes are atmospheres of the world’s most crowded and polluted cities: Beijing, San Paolo, New Delhi, London, carefully mixed recipes emulating the relative presence of ozone, particulate matter, nitrogen dioxide, sulphur dioxide and carbon monoxide of those cities. So there's an environmental angle in this art installation.

Project Mercurial Launch Installation by AKQA and The Mill for Nike 
What it is A real-time filming installation.
Why we like it This installation made specially for the launch of new football sneakers is a great mix of experience and celebrity marketing, user-specific content and overall design excellence. Visitors were invited to take part in a time-trial that was instantly filmed, post-produced and available online for sharing.

Project Sonification of Animal Tracks
What it is A great example of how science can be music. 
Why we like it However innovative and creative, data visualization is nothing new. It’s already is a giant industry. Compared to it, data sonification is still a marginal, niche sphere that sometimes gives birth to unusually great examples. International researchers held a massive study on seals and sonified it: expressed a large chunk of data as a combination of sounds with certain parameters. In particular, they took data on seals migration, where every seal was given pitch, tone, and duration, and compressed it into a 54-minutes “symphony”. Hear it yourself online. It’s quite good and definitely original.