A retail future as seen through Walmart's patents, a brain hack to enrich VR experiences, a ferrofluid screen, and much more wow-packed stuff


Liked by Immersives 

A retail future as seen through Walmart's patents, a brain hack to enrich VR experiences, a ferrofluid screen, and much more wow-packed stuff in today's issue of Liked by Immersives, a weekly bulletin curated with love by your Immersive team. Please enjoy.

Project Walmart Retail Patents
What it is Retail future as seen by Walmart.
Why we like it Moving full steam ahead to catch up with online retailers, Walmart invests heavily in future tech. Few months ago we wrote about their retail startup incubator that was focused primarily on VR. Now, CNBC journalists dug up Walmart’s own patents that help us see the future of retail through the eyes of the largest brick&mortar retailer. There, we see smart shopping carts, inventory-tracking shelves, drone assistants.

Project Dynamic Saccadic Redirection by Stony Brook University, Adobe, and NVIDIA
What it is A brain hack that directs user movement in VR.
Why we like it Walking in VR helmets is still a very clumsy experience. There are many different reasons for that, biggest one being the spatial difference between virtual reality worlds and real premises where most of experiences take place. Researchers from around the world try to tackle this with different brain hacking approaches. In one of our previous issues, we talked about Simulacrum by the Bartlett School of Architecture, which is a special approach to creating larger than real VR spaces using sophisticated interiors. Today’s example hacks the brain on a lower, more physiological level. The researchers at Stony Brook University, Adobe, and NVIDIA used the so-called saccades, fast eye movements, to invisibly change trajectories of users in VR experiences. This looks very promising, but as any new tech, can be used in both a good way, like creating exciting VR experiences, and in a bad way, becoming a prototype for Matrix-like dystopia.

Project Proteus by Maria Smigieska and Pierre Cutellic
What it is A screen that is both digital and analog.
Why we like it This is one of the most interesting projects in  our never ending quest for new screens. It combines ferromagnetic fluids, motion sensors, face tracking, and robotic interface. The amalgamation of all those ingredients resulted in a truly artistic, beautiful installation.

Project A Computational Environment for Data Driven Material Modeling by Mediated Matter @ MIT 
What it is A technology that allows 3D-printing fantastically detailed digital data.
Why we like it Mediated Matter lab at MIT are magicians of additive manufacturing and 3D-printing. With their latest development they found a way to print complex data visualisations as beautiful and complex as they look on screens.

Project Cisco Global Sales Experience by Spinifex Group
What it is An immersive entertainment for guests at an expo.
Why we like it This is what happens when a hi-tech company decides to entertain their guests. It’s everything that you would expect from a large conference, but in a hi-tech mode: a multi-screen projection signage, a laser maze team challenge, a connected steam bubble cannon, and many more immersive and interactive experiences.