An LGBTQ-rights AR-message to Russian and Saudi governments, an x-ray of a railway engine, a scarf-knitting bicycle, and much more wow-stuff

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Liked by Immersives 

An LGBTQ-rights AR-message to Russian and Saudi governments, an x-ray of a railway engine, a scarf-knitting bicycle, and much more wow-stuff in today's issue of Liked by Immersives, a weekly bulletin curated with love by your Immersive team. Please enjoy.  

Project Love Will Win Tonight by Björn Borg
What it is A simple and powerful LGBTQ-rights AR-stunt.
Why we like it The beauty of tech is how it gives people more freedom and liberties. With AR and VR, freedom can go places where there’s none. Via a simple AR web-app, visitors of the Swedish underwear brand’s site can put a tifo (a giant banner that soccer fans cover their stands in support of their teams) on stands during the World Cup in Russia. The tifo with two men kissing each other in support of gay rights in Russia and Saudi Arabia is then easy to share online.

Project Diesel Locomotive Virtual Cutaway by Pitch Bureau for Russian Railways
What it is Quite a massive interactive installation.
Why we like it This is a scale we like. A giant railway museum in a depot, several engines inside, and this installation: a giant vertical screen that slides on its own rails in front of the engine and shows its x-ray.

Project Pulse by Visual System
What it is An immersive retail installation.
Why we like it This retail space features a connected centerpiece that reads a human hand inside it and creates a pulsating light show throughout the shop, making a customer the true centre of the shop. Nice!

Project The future of Art by Marpi
What it is A short self promo about future of visual arts.
Why we like it Firstly, it’s a great journey inside an artist’s mind, illustrating his method. Second, it’s a great example of a self promo that doubles as an educational video.

Project Cyclo Knitter by George Barratt-Jones
What it is A stationary bike that knits scarves.
Why we like it Sometimes, we are a huge supporters of purely analog stuff. Like this one, a machine that combines a stationary bike and a knitting machine. Together, it’s a scarve-knitting machine. Cold? Get on a bike and in 5 minute you’ll have a brand new, unique sweater all for yourself. 

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